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  "path": "/story/allbirds-is-pivoting-to-ai-compute-sure-why-not/",
  "publishedAt": "2026-04-15T14:58:08.000Z",
  "site": "https://www.wired.com",
  "tags": [
    "Business",
    "Business / Artificial Intelligence",
    "artificial intelligence",
    "clothing",
    "computing",
    "NVIDIA",
    "New Kicks"
  ],
  "textContent": "Once a $4 billion apparel juggernaut, Allbirds will rebrand as NewBird AI, a “GPU-as-a-Service” company. Hey, if you can't beat ’em, join ’em.",
  "title": "Allbirds Is Pivoting to AI Compute. Sure, Why Not"
}