{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreidc55tqz732p2vsxb4berdrswpvi7cikbyxsrojjvgmpsq2qdax44",
    "uri": "at://did:plc:ao3t7cr3n5vz5lhwlje3oied/app.bsky.feed.post/3mjhd7eyyhbu2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreih2vqrthlyz7mvh7lohn47y7ombrlfja7vcee27hlgqtdth4v4odq"
    },
    "mimeType": "image/jpeg",
    "size": 133180
  },
  "path": "/story/geese-chaotic-good-marketing-industry-plant/",
  "publishedAt": "2026-04-14T10:45:00.000Z",
  "site": "https://www.wired.com",
  "tags": [
    "Culture",
    "Culture / Music",
    "Music",
    "Social Media",
    "streaming",
    "Marketing",
    "Coachella",
    "Half Real"
  ],
  "textContent": "The Brooklyn band Geese was labeled an “industry plant” by those who questioned its sudden ubiquity. Maybe it was.",
  "title": "The Fanfare Around the Band Geese Actually Was a Psyop"
}