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  "path": "/story/perplexity-ads-shift-search-google/",
  "publishedAt": "2026-02-19T19:12:38.000Z",
  "site": "https://www.wired.com",
  "tags": [
    "Business",
    "Business / Artificial Intelligence",
    "Model Behavior",
    "artificial intelligence",
    "Startups",
    "Search",
    "ads",
    "Google",
    "Advertising",
    "OpenAI"
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  "textContent": "The AI search startup once predicted advertising would be a massive business. Now it's betting on a smaller, more valuable audience.",
  "title": "Perplexity’s Retreat From Ads Signals a Bigger Strategic Shift"
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