{
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  "path": "/notes/2025-09-16-15-rules-for-blogging/",
  "publishedAt": "2025-09-16T00:00:00.000Z",
  "site": "at://did:plc:aes3lokiqtv63fk62nwnjeuf/site.standard.publication/3mnin5cnq2q2a",
  "textContent": "I found Matt's website today and had a lovely couple of hours exploring his writing. I love most of his 15 Rules for Blogging, but this one in particular... One idea per post. If I find myself launching into another section, cut and paste the extra into a separate draft post, and tie off the original one with the word “Anyway.” Then publish. I regularly get excited enough to write a kinda-stream-of-consciousness thought down which turns out to be half-decent except for the end. And these often languish as drafts for ages for want of a neat way to wrap them up. I just looked at my unfinished drafts and about two thirds of them are hard to wrap up because they contain multiple kinda-related ideas which are just a bit too hard to bring together in a conclusion I'm happy with. Anyway.",
  "title": "15 rules for blogging"
}