{
  "path": "/3m2xbgsr5as2d",
  "site": "at://did:plc:aajyn6qzw67cnmwf7zxzbjdy/site.standard.publication/3lyuurwxkbk24",
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  "title": "Bluesky Meetup in Osaka 2025 Top Prize Idea: Building Communities Through Domains",
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              "plaintext": "I'd like to introduce the idea that won first place at the \"Bluesky Meetup in Osaka 2025\" ideathon held on June 28, 2025. This concept, proposed by Hirofumi Ukawa (@ukawa.bsky.social), offers a fascinating approach to community formation that leverages Bluesky's design philosophy."
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              "plaintext": "The Core Idea: From Personal Identity to Community Identity"
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              "plaintext": "As many of you know, Bluesky allows users to use custom domains as their handles. This idea takes that feature beyond mere \"personal identification\" and applies it to \"community formation\"."
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              "plaintext": "A Concrete Example"
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              "plaintext": "Imagine a community called \"Bluesky Photo Club\" acquires the domain @bskyphoto.blue. Members who support this community could then use handles like:"
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                    "plaintext": "@john.bskyphoto.blue"
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                    "plaintext": "@tommy.bskyphoto.blue"
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                    "plaintext": "@sarah.bskyphoto.blue"
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              "plaintext": "The Subdomain Approach: Lowering Barriers to Entry"
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            "block": {
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              "plaintext": "For communities where acquiring a custom domain is difficult, a subdomain system under Bluesky's official domain is also proposed:"
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                    "plaintext": "@john.bskyphoto.bsky.social"
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                    "plaintext": "@mike.bookclub.bsky.social"
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                    "plaintext": "@lisa.running.bsky.social"
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              "plaintext": "This approach significantly reduces both cost and technical barriers."
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              "plaintext": "Why This Idea is Revolutionary"
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              "plaintext": "1. Interest-Based \"Persona Switching\""
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            "block": {
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              "plaintext": "Rather than being constrained by the modern Western concept of a \"singular identity,\" this system allows us to naturally express the diverse facets we all possess."
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                    "plaintext": "Professional: @yourname.company.domain"
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                  "$type": "pub.leaflet.blocks.unorderedList#listItem",
                  "content": {
                    "$type": "pub.leaflet.blocks.text",
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                    "plaintext": "Photography hobby: @yourname.bskyphoto.bsky.social"
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                {
                  "$type": "pub.leaflet.blocks.unorderedList#listItem",
                  "content": {
                    "$type": "pub.leaflet.blocks.text",
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                    "plaintext": "Local community: @yourname.osaka-community.bsky.social"
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              "plaintext": "The same person can appropriately switch between contexts, presenting different faces as needed."
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              "plaintext": "2. Creating Beneficial Filter Bubbles"
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              "facets": [
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              "plaintext": "While \"filter bubbles\" are typically discussed negatively, in this system they function positively because they form within intentionally chosen communities."
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              "plaintext": "When people use the photography club domain, there's an immediate shared interest. The quality of interactions naturally improves."
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              "plaintext": "3. Mitigating Discoexistence"
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              "facets": [],
              "plaintext": "On social media, conflicts often arise from differences in political positions or values. However, with communities dispersed by interest, unnecessary conflicts can be avoided while focusing on constructive dialogue."
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              "plaintext": "The Path to Implementation"
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              "plaintext": "Phase 1: Start with Subdomain System"
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              "plaintext": "Begin with a prototype in the format @community.bsky.social, which has lower technical barriers."
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              "plaintext": "Benefits:"
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                    "plaintext": "Low cost"
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                  "content": {
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                    "plaintext": "Implementable with existing technology"
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                  "content": {
                    "$type": "pub.leaflet.blocks.text",
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                    "plaintext": "Can improve while observing user responses"
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              "plaintext": "Phase 2: Support Custom Domains"
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              "plaintext": "As communities mature, support custom domain acquisition. Evolve toward fully decentralized communities."
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              "plaintext": "Benefits:"
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                    "plaintext": "Community independence"
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                    "$type": "pub.leaflet.blocks.text",
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                    "plaintext": "Freedom in branding"
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                    "$type": "pub.leaflet.blocks.text",
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                    "plaintext": "Stronger sense of belonging"
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              "plaintext": "The Future This Idea Envisions"
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              "$type": "pub.leaflet.blocks.text",
              "facets": [],
              "plaintext": "Traditional social networks have been built on the premise of \"one person, one account,\" cramming all human relationships into a single timeline. As a result, they've often become suffocating spaces where work colleagues, hobby friends, family, and friends all mix together."
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          },
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              "plaintext": "This idea aims to create a more comfortable social experience by affirming human multifacetedness and naturally \"distributing\" interactions according to interests."
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          },
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              "plaintext": "Rather than the Western modern concept of a \"unique identity,\" it affirms the Eastern approach of having \"diverse faces depending on context.\" That may be the essence of this idea."
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              "plaintext": "To summarize in one sentence: \"By creating communities through domains and allowing people to have multiple faces based on their interests, we can realize a distributed yet comfortable sphere of interaction.\""
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              "facets": [],
              "plaintext": "Taking Bluesky's design philosophy of decentralization beyond just the technical level to the community level. This wonderful idea hints at such possibilities."
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              "plaintext": "This article is based on the idea proposed by Hirofumi Ukawa (@ukawa.bsky.social) that won first place at the Bluesky Meetup in Osaka 2025 ideathon."
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