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"path": "/uses/77687/broad-leaf-spirits",
"publishedAt": "2026-06-10T07:05:41.000Z",
"site": "https://fontsinuse.com",
"tags": [
"ruggeri.studio",
"David Ruggeri",
"Broad Leaf Spirits",
"Brewery Vivant",
"Unknown",
"Futura",
"Braille DIN",
"Fonts In Use"
],
"textContent": "Contributed by David Ruggeri\n\n\n _**Source: ruggeri.studio **Photo: David Ruggeri. David Ruggeri. License: All Rights Reserved. _\n\n\n\n\n\n\n\nBranding and identity for Broad Leaf Spirits, a boutique offshoot of Michigan-based craft beer juggernaut Brewery Vivant, forged as a passion project of the restaurateur to explore non-traditional brewing and distilling techniques.\n\nThe design brief was an open invitation for experimentation and play. On-site conversations led to discoveries. The team’s philosophies and external positioning? A group of self-proclaimed mad scientists who share a love for cassette futurism and bygone electronics.\n\n50+ unique graphics were created using a modular synthesizer and oscilloscope. Sounds from the synthesizer’s patch bay were plugged into the oscilloscope and captured at 1/50th shutter speed for analog light trails and haze.\n\nThe fuzzed-out 8-bit **Unknown** font signals the spirit type (vodka, gin, mezcal) while **Futura** supports with legible sans-serif copy and descriptors. Accessible technology for those who are blind or have low vision was incorporated by printing **Braille DIN** as raised text with a double-hit of spot gloss.\n\n\n\n\n_**Source: ruggeri.studio **Photo: David Ruggeri. David Ruggeri. License: All Rights Reserved. _\n\n\n_**Source: ruggeri.studio **Photo: David Ruggeri. David Ruggeri. License: All Rights Reserved. _\n\n\n_**Source: ruggeri.studio **Photo: David Ruggeri. David Ruggeri. License: All Rights Reserved. _\n\n\n_**Source: ruggeri.studio **Photo: David Ruggeri. David Ruggeri. License: All Rights Reserved. _\n\nThis post was originally published at Fonts In Use\n\n* * *",
"title": "Broad Leaf Spirits"
}