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  "path": "/uses/77602/barren-land-showdown-by-luke-short-fawcett-go",
  "publishedAt": "2026-05-24T10:22:59.000Z",
  "site": "https://fontsinuse.com",
  "tags": [
    "Benguiat Serendipity",
    "its fruitier",
    "more ornamented",
    "brethren",
    "Luke Short",
    "Old West gunfighter",
    "Fonts In Use"
  ],
  "textContent": "Contributed by Jae Ebey\n\n\n _Fawcett Gold Medal Books. License: All Rights Reserved. _\n\n\n\nFront cover, featuring Short's name and the title set in Serendipity (condensed). Author tagline set in Volta (halbfett; Bauer, 1956); “Formerly” tagline set in News Gothic (regular; ATF, 1908). “A Fawcett Gold Medal Book” presumably set in Grotesque #9 (italic; Stephenson Blake, 1949).\n\n\n\n\n\n\n\n\n\nPhoto-Lettering's **Benguiat Serendipity** (1965) in rare use – rare compared to its fruitier, more ornamented brethren – on the fourth(?) edition cover of _Barren Land Showdown_ (Fawcett Book #R2177, first published in 1951; originally titled _Barren Land Murders_) by American western author Luke Short, who might have taken his pen name from the Old West gunfighter.\n\nFrom the back cover:\n\n> A hard-hitting story of the Northwest, where the chill winds couldn't cool hot tempers—where the whole Territory wasn't big enough to hold two men...\n\nThe book is set in the Northwest Territories, meaning _not_ Colorado; even so, it still gets by as a western.\n\n\n\nThis post was originally published at Fonts In Use\n\n* * *",
  "title": "Barren Land Showdown by Luke Short, Fawcett Gold Medal edition"
}