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  "path": "/uses/77291/mirtilo-cheesecakeria",
  "publishedAt": "2026-05-21T06:49:00.000Z",
  "site": "https://fontsinuse.com",
  "tags": [
    "www.behance.net",
    "Mirtilo Cheesecakeria",
    "Victor Cruz",
    "Pacaembu",
    "Naipe Foundry",
    "Gooper",
    "Very Cool Studio",
    "this video posted to his social media",
    "Fonts In Use"
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  "textContent": "Contributed by Álvaro Franca\n\n\n _**Source: www.behance.net **Victor Cruz. License: All Rights Reserved. _\n\n\n\n\n\nMirtilo Cheesecakeria is a São Paulo based dessert brand centered around artisanal cheesecakes, with a visual identity that leans into richness and indulgence. Developed by Victor Cruz, the project explores a graphic language inspired by the texture and visual appeal of cheesecake toppings.\n\nThe typographic system combines **Pacaembu** by Naipe Foundry and **Gooper** by Very Cool Studio, used consistently across packaging and brand applications. Gooper appears in titles and headlines, bringing a soft, rounded presence that reinforces the brand’s playful and creamy character.\n\nFor the logotype, Cruz began with a stencil of Gooper, which he filled with actual cheesecake topping to capture its natural flow and texture, as shown in this video posted to his social media. The resulting forms were then drawn and refined into the final mark, preserving a distinctly “gooey” quality.\n\nPacaembu is used in all caps for smaller copy throughout the identity. Cruz specifically sought out a Brazilian typeface for this role, and its structured yet warm tone provides contrast while remaining in dialogue with the more expressive headline style.\n\n\n\n\n_**Source: www.behance.net **Victor Cruz. License: All Rights Reserved. _\n\n\n_**Source: www.behance.net **Victor Cruz. License: All Rights Reserved. _\n\n\n_**Source: www.behance.net **Victor Cruz. License: All Rights Reserved. _\n\n\n_**Source: www.behance.net **Victor Cruz. License: All Rights Reserved. _\n\n\n_**Source: www.behance.net **Victor Cruz. License: All Rights Reserved. _\n\n\n_**Source: www.behance.net **Victor Cruz. License: All Rights Reserved. _\n\n\n_**Source: www.behance.net **Victor Cruz. License: All Rights Reserved. _\n\n\n_**Source: www.behance.net **Victor Cruz. License: All Rights Reserved. _\n\nThis post was originally published at Fonts In Use\n\n* * *",
  "title": "Mirtilo Cheesecakeria"
}