Hamilton Hotel

Contributed by Daymark Studio

_**Source: daymark.co.nz **Photography by Lucie Smeriglio and Adrienne Pitts. License: All Rights Reserved. _

The Hamilton Hotel has been a local landmark since 1865. Daymark’s rebranding focuses on “recognisable restraint,” moving away from flashy marketing to a timeless, typographic-led style. The identity balances the hotel’s long history with a clean, modern feel across digital platforms and physical details like signage and debossed stationery. By pairing heritage-style serifs with modern layouts and high-quality materials, the new identity reflects the hotel’s journey from a historic colonial building to a premium contemporary destination.

_**Source: daymark.co.nz **Photography by Lucie Smeriglio and Adrienne Pitts. License: All Rights Reserved. _

_**Source: daymark.co.nz **Photography by Lucie Smeriglio and Adrienne Pitts. License: All Rights Reserved. _

_**Source: daymark.co.nz **Photography by Lucie Smeriglio and Adrienne Pitts. License: All Rights Reserved. _

_**Source: daymark.co.nz **Photography by Lucie Smeriglio and Adrienne Pitts. License: All Rights Reserved. _

_**Source: daymark.co.nz **Photography by Lucie Smeriglio and Adrienne Pitts. License: All Rights Reserved. _

_**Source: daymark.co.nz **Photography by Lucie Smeriglio and Adrienne Pitts. License: All Rights Reserved. _

_**Source: daymark.co.nz **Photography by Lucie Smeriglio and Adrienne Pitts. License: All Rights Reserved. _

_**Source: daymark.co.nz **Photography by Lucie Smeriglio and Adrienne Pitts. License: All Rights Reserved. _

_**Source: daymark.co.nz **Photography by Lucie Smeriglio and Adrienne Pitts. License: All Rights Reserved. _

This post was originally published at Fonts In Use