PumpKin

Contributed by Maxime Gau

_**Source: pumpforourkin.com **License: All Rights Reserved. _

PumpKin is a science-backed research initiative developing tools to preserve and evaluate breastmilk, supporting parents navigating pumping and storage.

Their typography-forward identity, set in Sprig , supports a mission focused on preserving the nutritional quality of stored breastmilk and improving access to data, education, and feeding outcomes.

The brand uses Planc​​​​​​​ as a secondary typeface for small body copy and navigation.

_**Source: pumpforourkin.com **License: All Rights Reserved. _

_**Source: pumpforourkin.com **License: All Rights Reserved. _

_**Source: pumpforourkin.com **License: All Rights Reserved. _

_**Source: pumpforourkin.com **License: All Rights Reserved. _

_**Source: pumpforourkin.com **License: All Rights Reserved. _

_**Source: pumpforourkin.com **License: All Rights Reserved. _

_**Source: pumpforourkin.com **License: All Rights Reserved. _

_**Source: pumpforourkin.com **License: All Rights Reserved. _

_**Source: pumpforourkin.com **License: All Rights Reserved. _

This post was originally published at Fonts In Use