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  "path": "/uses/77022/loads-by-pleasure-service-at-k-bar-powisle",
  "publishedAt": "2026-05-11T07:33:18.000Z",
  "site": "https://fontsinuse.com",
  "tags": [
    "www.behance.net",
    "Loads",
    "Pleasure Service",
    "Maciej Połczyński",
    "Nielot",
    "Figiel",
    "Fonts In Use"
  ],
  "textContent": "Contributed by Laïc: Type Foundry\n\n\n _**Source: www.behance.net **License: All Rights Reserved. _\n\n\n\n\n\nLoads was a party run by Pleasure Service. Their visual identity was designed by Maciej Połczyński, based on the idea of a strict grid and very spontaneous, dynamic, fluid rearrangeable elements.\n\nThe first element was a custom title for the series, set in **Nielot**. Numerous variants were made. It was to be strong, simple and somehow erotic. The letters created a grid, which influenced the poster and the logotype – a ticket-like dynamic stripe set in a ‘dancing’ version of **Figiel** and a QR code.\n\nSimple idea. Logo is always on top. Name is always on the bottom. Logotype name is set with Figiel. One is always original width, the others stretch back and forth.\n\nI intended the poster to be just simple blocks of information with a possibility of creating the background decoration by spray-paint, for example. Multiple ideas were designed, like the tape for fast branding. The client ended up with only one party. Perhaps it was legendary.\n\nFigiel is accompanied by an in-progress sans serif, working title Nic.\n\n\n\n\n_**Source: www.behance.net **License: All Rights Reserved. _\n\n\n_**Source: www.behance.net **License: All Rights Reserved. _\n\n\n_**Source: www.behance.net **License: All Rights Reserved. _\n\n\n_**Source: www.behance.net **License: All Rights Reserved. _\n\n\n_**Source: www.behance.net **License: All Rights Reserved. _\n\nThis post was originally published at Fonts In Use\n\n* * *",
  "title": "Loads by Pleasure Service at K-Bar Powiśle"
}