{
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  "path": "/uses/76958/specler",
  "publishedAt": "2026-05-07T06:15:00.000Z",
  "site": "https://fontsinuse.com",
  "tags": [
    "www.behance.net",
    "Specler",
    "Kirill Rogovets",
    "ABC Arizona Flare",
    "ABC ROM",
    "Dinamo",
    "Fonts In Use"
  ],
  "textContent": "Contributed by Kirill Rogovets\n\n\n _**Source: www.behance.net **License: All Rights Reserved. _\n\n\n\n\n\nSpecler is an independent Estonian eyewear brand, based in Tallinn. The company designs glasses and sunglasses in-house and sells them direct-to-consumer, with prescription lenses fitted at their own workshop.\n\nThe visual identity by Kirill Rogovets pairs **ABC Arizona Flare** with **ABC ROM** by Dinamo.\n\nArizona Flare was chosen for its dual personality – the roman cuts feel composed and editorial, while the italics turn expressive and almost handwritten, which gave us a single family capable of carrying both the considered and the playful sides of the brand. Arizona Flare’s expressive italics are used deliberately in headings to emphasize the key word in each statement – the one carrying the attitude. “See bold. Spend _less_.” / “We’re here to _fix_ _eyewear_.”\n\nABC Rom was selected as the counterpoint: a neutral, well-proportioned grotesque that holds up at small sizes for product specs, navigation, and lens-guide copy, and recedes enough to let Arizona Flaire do the talking where it matters. ABC Rom handles product information, navigation, UI labels, and long-form content, keeping the interface calm and legible.\n\nThe project covered brand identity, logo, and the complete e-commerce design.\n\n\n\n\n_**Source: www.behance.net **License: All Rights Reserved. _\n\n\n_**Source: www.behance.net **License: All Rights Reserved. _\n\n\n_**Source: www.behance.net **License: All Rights Reserved. _\n\n\n_**Source: www.behance.net **License: All Rights Reserved. _\n\n\n_**Source: www.behance.net **License: All Rights Reserved. _\n\n\n_**Source: www.behance.net **License: All Rights Reserved. _\n\n\n_**Source: www.behance.net **License: All Rights Reserved. _\n\nThis post was originally published at Fonts In Use\n\n* * *",
  "title": "Specler"
}