Amundsen Sports website

Contributed by Store Norske Skriftkompani

_**Source: amundsensports.com **License: All Rights Reserved. _

Amundsen Sports is an outdoor clothing brand built around what it calls the Norwegian mountain lifestyle, with a website designed by Barkas. The site balances browsing and conversion with a broader brand world, moving between seasonal arrivals, product guides, journal stories, brand stores and recurring references to friluftsliv.

Alongside the shop, the website builds a fuller narrative around materials, repair, Norwegian wool and travel, giving the e-commerce experience a more editorial and place-based feel than a standard apparel store. The structure supports both product discovery and a slower kind of exploration.

Typefaces in use are Store Norske Magi , Store Norske Magi Mono and Store Norske Leif Mono from Skriftkompani.

_**Source: amundsensports.com **License: All Rights Reserved. _

_**Source: amundsensports.com **License: All Rights Reserved. _

_**Source: amundsensports.com **License: All Rights Reserved. _

_**Source: amundsensports.com **License: All Rights Reserved. _

_**Source: amundsensports.com **License: All Rights Reserved. _

_**Source: amundsensports.com **License: All Rights Reserved. _

_**Source: amundsensports.com **License: All Rights Reserved. _

_**Source: amundsensports.com **License: All Rights Reserved. _

_**Source: amundsensports.com **License: All Rights Reserved. _

This post was originally published at Fonts In Use