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  "path": "/uses/76855/shizen-salad",
  "publishedAt": "2026-05-01T06:49:00.000Z",
  "site": "https://fontsinuse.com",
  "tags": [
    "mayukosoga.com",
    "Mayuko Soga",
    "Shizen Salad",
    "Value Serif",
    "Colophon",
    "Futura",
    "Koburina Gothic",
    "Inter",
    "Fonts In Use"
  ],
  "textContent": "Contributed by Mayuko Soga\n\n\n _**Source: mayukosoga.com **Photo: Mayuko Soga. License: All Rights Reserved. _\n\n\n\n\n\n\n\nShizen Salad is a modern custom salad brand based in Osaka, Japan. The goal was to provide a vibrant, healthy alternative that balances everyday affordability with premium quality, serving as a fresh new hub for local professionals and residents.\n\nOur challenge was to build a highly approachable identity that instantly communicates freshness, while maintaining an elevated, trustworthy feel. To balance this friendly and dynamic symbol, I needed a typeface that could provide a sophisticated, grounding anchor. I selected **Value Serif** by Colophon as the primary typeface. While the brand’s core concept is everyday-friendly, Value Serif brings a crucial sense of modern refinement and high-quality craftsmanship.\n\nIts elegant proportions and contemporary, sharp wedge serifs create a beautiful contrast with the organic curves of the symbol. This typographic choice allowed the brand to scale seamlessly from physical eco-friendly packaging to digital UI/UX, ensuring the visual language remains both inviting and decidedly premium across all touchpoints.\n\nThe logo and slogan use **Futura**. On the website, headings in Value Serif are combined with text set in **Koburina Gothic** and **Inter**.\n\n\n\n\n_**Source: mayukosoga.com **License: All Rights Reserved. _\n\n\n_**Source: mayukosoga.com **License: All Rights Reserved. _\n\n\n_**Source: mayukosoga.com **License: All Rights Reserved. _\n\n\n_**Source: mayukosoga.com **License: All Rights Reserved. _\n\n\n_**Source: mayukosoga.com **License: All Rights Reserved. _\n\n\n_**Source: mayukosoga.com **License: All Rights Reserved. _\n\n\n_**Source: mayukosoga.com **License: All Rights Reserved. _\n\nThis post was originally published at Fonts In Use\n\n* * *",
  "title": "Shizen Salad"
}