{
  "$type": "site.standard.document",
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    "uri": "at://did:plc:a6pp63xkro25kmi2wib5nlid/app.bsky.feed.post/3mkiig5anuvr2"
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  "coverImage": {
    "$type": "blob",
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  "path": "/uses/76739/biche-launch-campaign",
  "publishedAt": "2026-04-27T14:32:14.000Z",
  "site": "https://fontsinuse.com",
  "tags": [
    "Biche",
    "Goudy Oldstyle",
    "“Forward Thinking” advertisement",
    "Fonts In Use"
  ],
  "textContent": "Contributed by Tida Tep\n\n\n _Tida Tep. License: All Rights Reserved. _\n\n\n\n\nI have developed the launch campaign for Biche, a luxury pet beauty brand based in New York City and founded by Alex Pauly. Centered on the tagline “Beauty for the Beast,” the concept reimagines 1980s masculine fragrance ads, with photography by Ryan Duffin. The campaign features men alongside their dogs, utilizing tightly spaced **Goudy Oldstyle**. This typographic choice references Ford’s 1984 “Forward Thinking” advertisement.\n\n\n\n\n_Tida Tep. License: All Rights Reserved. _\n\n\n_Tida Tep. License: All Rights Reserved. _\n\n\n_Tida Tep. License: All Rights Reserved. _\n\n\n_Tida Tep. License: All Rights Reserved. _\n\nThis post was originally published at Fonts In Use\n\n* * *",
  "title": "Biche launch campaign"
}