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  "path": "/uses/76714/metod-kazana-by-oleksandr-tregub",
  "publishedAt": "2026-04-24T07:12:22.000Z",
  "site": "https://fontsinuse.com",
  "tags": [
    "Svitlana Tolmach (Rentafont)",
    "Метод Казана",
    "Zerno",
    "Oleh Lishchuk",
    "Glib Kaporikov",
    "Fonts In Use"
  ],
  "textContent": "Contributed by Svitlana Tolmach (Rentafont)\n\n\n_Photo: Svitlana Tolmach (Rentafont). License: All Rights Reserved. _\n\n\n\n\nМетод Казана (Metod Kazana, “The Kazan Method”) is a fundamental book on creative thinking and the systematization of the creative process in an age of uncertainty. Written by Oleksandr Tregub – designer and co-founder of the Projector Institute – the book explores how ideas are born within a _kazan_ (“cauldron”), a metaphor for a professional’s accumulated experience and cultural background.\n\nTypographically, the book is a bold statement. While many educational publications rely on a pairing of serif and sans-serif, _Metod Kazana_ uses **Zerno** exclusively for the entire publication. Designed by Ukrainian type designer Oleh Lishchuk, Zerno handles everything from expressive large-scale headings to dense body text and technical metadata.\n\nThe choice of Zerno (which translates to “grain” or “seed”) is highly intentional. It symbolizes the fundamental elements – the seeds of ideas – that fill the _kazan_. The decision to use Zerno throughout highlights the typeface’s versatility.\n\nThe book design and layout were led by Glib Kaporikov (creative director and typesetter), ensuring that the complex hierarchy of the Kazan method—including diagrams, citations, and practical examples—remains legible and aesthetically cohesive through a single-typeface approach.\n\n\n\n\n_Photo: Svitlana Tolmach (Rentafont). License: All Rights Reserved. _\n\n\n_Photo: Svitlana Tolmach (Rentafont). License: All Rights Reserved. _\n\n\n_Photo: Svitlana Tolmach (Rentafont). License: All Rights Reserved. _\n\n\n_Photo: Svitlana Tolmach (Rentafont). License: All Rights Reserved. _\n\n\n_Photo: Svitlana Tolmach (Rentafont). License: All Rights Reserved. _\n\n\n_Photo: Svitlana Tolmach (Rentafont). License: All Rights Reserved. _\n\n\n_Photo: Svitlana Tolmach (Rentafont). License: All Rights Reserved. _\n\nThis post was originally published at Fonts In Use\n\n* * *",
  "title": "Metod Kazana by Oleksandr Tregub"
}