{
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  "path": "/uses/10801/archiv-fuer-buchgewerbe-und-gebrauchsgraphi-3",
  "publishedAt": "2026-04-20T16:24:00.000Z",
  "site": "https://fontsinuse.com",
  "tags": [
    "www.flickr.com",
    "Archiv für Buchgewerbe und Gebrauchsgraphik",
    "Heinrich Jost",
    "Bauer Type Foundry",
    "Jost-Mediaeval",
    "Ludwig & Mayer",
    "Fonts In Use"
  ],
  "textContent": "Photo(s) by Kirsten Solveig Schneider on Flickr.\n\n\n_**Source: www.flickr.com **Uploaded to Flickr by Kirsten Solveig Schneider and tagged with “jostkursiv” and “jostmediaeval”. License: All Rights Reserved. _\n\n\n\n\nThe cover of Archiv für Buchgewerbe und Gebrauchsgraphik 5/1930 was designed by Heinrich Jost (1889–1948), typographer, type designer, and long-time art director of the Bauer Type Foundry in Frankfurt/Main. His illustration of a tree adorned with various heraldic emblems and other symbols is paired with text set in **Jost-Mediaeval** (with Jost-Kursiv). Interestingly, this oldstyle wasn’t released with Jost’s employer, but with local competitor Ludwig & Mayer. It was first cast in 1927, four years after he started working for Bauer. In 1955, the typeface was relaunched under the name Aeterna.\n\nFrom the contents (translated from the German):\n\n> Essays — Eberhard Hölscher, Berlin: Trademarks and Logos. On Their Origins and Evolution of Form (with illustrations) — Emil Wetzig, Leipzig: The Text Typefaces of the Fifty Most Beautiful Books of 1929 — A New History of the Art of Book Printing — Reviews of New Publications\n>\n> Supplements — Student works from the State and Municipal School of Crafts and Applied Arts in Hanover\n\nTypesetting and printing by Breitkopf & Härtel, paper by Ferdinand Flinsch, inks by Berger & Wirth, bookbinding by the Fritzsche-Hager Bookbinding Workshop, all in Leipzig.\n\n\n\nThis post was originally published at Fonts In Use\n\n* * *",
  "title": "Archiv für Buchgewerbe und Gebrauchsgraphik, Vol. 67, No. 5"
}