Paul Smith Collectors Club

Contributed by CLAUDE TYPE

_**Source: the-brandidentity.com **License: All Rights Reserved. _

Loyalty programme and identity for the Paul Smith's Collectors Club, designed by agency Limesharp.

A stamp-collecting loyalty programme for British fashion brand Paul Smith, where members build a digital album of over 100 bespoke illustrated stamps earned in-store and online across 20 countries.

The Collectors Club logo is set in Kalice from Claude Type, designed by Margot Lévêque, in both Regular and Italic. It is paired with Paul Smith’s brand typeface Mint Grotesk ** by** Lift Type. Diatype from Dinamo is used for text on the stamps.

_**Source: the-brandidentity.com **License: All Rights Reserved. _

_**Source: the-brandidentity.com **License: All Rights Reserved. _

_**Source: the-brandidentity.com **License: All Rights Reserved. _

_**Source: the-brandidentity.com **License: All Rights Reserved. _

_**Source: the-brandidentity.com **License: All Rights Reserved. _

_**Source: the-brandidentity.com **License: All Rights Reserved. _

_**Source: the-brandidentity.com **License: All Rights Reserved. _

_**Source: the-brandidentity.com **License: All Rights Reserved. _

This post was originally published at Fonts In Use