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  "path": "/uses/76326/novameat",
  "publishedAt": "2026-04-08T06:57:44.000Z",
  "site": "https://fontsinuse.com",
  "tags": [
    "casabien.com",
    "Casa Bien",
    "Novameat",
    "The Journal",
    "Fonts In Use"
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  "textContent": "Contributed by Casa Bien\n\n\n _**Source: casabien.com **Casa Bien. License: All Rights Reserved. _\n\n\n\n\n\nCasa Bien developed a new strategy, identity and digital ecosystem for Novameat, the first brand offering plant-based whole-cut meat specially created for food makers.\n\nThe visual identity brings together the two core elements of the project: its innovative technology and a strong commitment to traceability and natural ingredients. This constant balance between nature and technology culminates in the key visual, a recognisable mark inspired by the unique fibres of their cuts, and a tool to expand the brand’s graphic universe.\n\nWe created a brand with a distinct voice, ready to shift the conversation towards a future in which plant-based protein also means healthy and tasty, without compromise. The brand uses editorial platform The Journal as its main narrative tool; a carefully curated archive documenting the journey towards a new culinary tradition.\n\n\n\n\n_**Source: casabien.com **Casa Bien. License: All Rights Reserved. _\n\n\n_**Source: casabien.com **Casa Bien. License: All Rights Reserved. _\n\n\n_**Source: casabien.com **Casa Bien. License: All Rights Reserved. _\n\n\n_**Source: casabien.com **Casa Bien. License: All Rights Reserved. _\n\n\n_**Source: casabien.com **Casa Bien. License: All Rights Reserved. _\n\nThis post was originally published at Fonts In Use\n\n* * *",
  "title": "Novameat."
}