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  "path": "/uses/76075/maldita-envidia",
  "publishedAt": "2026-04-03T09:49:00.000Z",
  "site": "https://fontsinuse.com",
  "tags": [
    "www.behance.net",
    "Maldita Envidia",
    "Estudio Cariño",
    "Pouler",
    "Alexandre Créquer",
    "Balacar",
    "The Designers Foundry",
    "GT Haptik",
    "Grilli Type, and",
    "Quick Writers",
    "Letterhead Studio",
    "GT Alpina",
    "Fonts In Use"
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  "textContent": "Contributed by Alexandre Créquer\n\n\n _**Source: www.behance.net **Estudio Cariño. License: All Rights Reserved. _\n\n\n\n\n\n\n\n\nMaldita Envidia (meaning “Damn Envy”) is a Mexican dressing brand whose visual identity, crafted by Guadalajara-based Estudio Cariño, playfully subverts the concept of envy, framing it as a positive drive for culinary discovery. The branding is designed to stand out on crowded retail shelves, drawing inspiration from the high-contrast, hand-painted cardboard signs found in traditional Mexican street markets.\n\nFor its brand identity, the studio says:\n\n> The graphic identity was developed the same way a dressing is prepared: with small touches—sometimes just a pinch, sometimes bold and dominant.\n\nIn order to do that, the wordmark uses Pouler by Alexandre Créquer, with some custom ligatures and a variation on the **A** for the logotype. In addition, they used Balacar from The Designers Foundry, **GT Haptik** from Grilli Type, and **Quick Writers** by Letterhead Studio. GT Alpina  carries longer texts.\n\n\n\n\n_**Source: www.behance.net **Estudio Cariño. License: All Rights Reserved. _\n\n\n_**Source: www.behance.net **Estudio Cariño. License: All Rights Reserved. _\n\n\n_**Source: www.behance.net **Estudio Cariño. License: All Rights Reserved. _\n\n\n_**Source: www.behance.net **Estudio Cariño. License: All Rights Reserved. _\n\n\n_**Source: www.behance.net **Estudio Cariño. License: All Rights Reserved. _\n\n\n_**Source: www.behance.net **Estudio Cariño. License: All Rights Reserved. _\n\n\n_**Source: www.behance.net **Estudio Cariño. License: All Rights Reserved. _\n\n\n_**Source: www.behance.net **Estudio Cariño. License: All Rights Reserved. _\n\n\n_**Source: www.behance.net **Estudio Cariño. License: All Rights Reserved. _\n\n\n_**Source: www.behance.net **Estudio Cariño. License: All Rights Reserved. _\n\nThis post was originally published at Fonts In Use\n\n* * *",
  "title": "Maldita Envidia"
}