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  "path": "/uses/73478/amundsen-sports-gomma-and-goffa",
  "publishedAt": "2026-03-30T08:04:33.000Z",
  "site": "https://fontsinuse.com",
  "tags": [
    "www.instagram.com",
    "Amundsen Sports",
    "Store Norske Leif Mono",
    "Store Norske Magi Mono",
    "Store Norske Magi",
    "Skriftkompani",
    "Fonts In Use"
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  "textContent": "Contributed by Store Norske Skriftkompani\n\n\n _**Source: www.instagram.com **License: All Rights Reserved. _\n\n\n\n\n\n\nAmundsen Sports’ Gommo & Goffa sweaters are presented as a tribute to Norwegian knit heritage, drawing on the traditional bunad and its regional embroidery motifs. The campaign introduces the patterns through simple, chart-like graphics labelled Hallingdal, Telemark, and Gudbrandsdalen, and then places the motifs back onto the garments in sunlit, documentary-style photography.\n\nThe storytelling frames the pieces as heirloom knitwear made to be worn and passed down, with copy that emphasises 100% free-range Norwegian wool and a Nordic winter use case. The visual system balances large, confident headlines with small informational lines and longer descriptive text blocks, keeping the tone refined and heritage-led.\n\nTypography uses **Store Norske Leif Mono** , **Store Norske Magi Mono** and**Store Norske Magi** from Skriftkompani.\n\n\n\n\n_**Source: www.instagram.com **License: All Rights Reserved. _\n\n\n_**Source: www.instagram.com **License: All Rights Reserved. _\n\n\n_**Source: www.instagram.com **License: All Rights Reserved. _\n\n\n_**Source: www.instagram.com **License: All Rights Reserved. _\n\n\n_**Source: www.instagram.com **License: All Rights Reserved. _\n\nThis post was originally published at Fonts In Use\n\n* * *",
  "title": "Amundsen Sports Gomma & Goffa"
}