SpongeBob SquarePants 25th Anniversary campaign

Contributed by Aubrey Hays, Frere-Jones Type

_**Source: www.nick.com **License: All Rights Reserved. _

Nickelodeon’s iconic SpongeBob SquarePants celebrated its 25th anniversary with the launch of a new campaign and anniversary artwork “SpongeBob SquarePants 25th”.

The design is by Thanh Nguyen, Senior Designer at Nickelodeon, with art direction from Dana Kinlaw, using Asphalt by Frere-Jones Type. The celebration also included Wendy’s and Paramount partnering to launch Wendy’s Krabby Patty Kollab, as well as the release of a SpongeBob SquarePants special edition magazine by Den of Geek.

_**Source: thanhdesigns.com **Thanh Nguyen. License: All Rights Reserved. _

“Welcome to Times Squarepants”

_**Source: www.nick.com **License: All Rights Reserved. _

_**Source: thanhdesigns.com **Thanh Nguyen. License: All Rights Reserved. _

Animation by Nicole and Jeremy Sawyer

_**Source: www.nick.com **License: All Rights Reserved. _

Cover of the SpongeBob SquarePants 25th Anniversary Special Edition (art direction by Jessica Koynock). The Den of Geek logo is in DJR’s Bungee ; the sans used for small type is Device’s Urbane Rounded.

_**Source: www.nick.com **License: All Rights Reserved. _

_**Source: frerejones.com **License: All Rights Reserved. _

This post was originally published at Fonts In Use