minimum einrichten (2017–)

Contributed by LucasFonts

_Lukas Horn. License: All Rights Reserved. _

A truck is parked in the street, showcasing minimums furniture and the typeface TheSans on its side

Founded in 1999, minimum einrichten is an interior design and planning firm with stores in Berlin. They claim to offer the finest furniture, home goods, and accessories. The company uses TheSans for its logo, magazine, and social media.

The word minimum is a classic in type design: a row of nearly identical strokes where spacing and rhythm quickly become visible. Calligraphers and type designers have long used it to practice consistency. The logo still carries that little exercise.

_Photo: LucasFonts. License: All Rights Reserved. _

Company catalogs

_Photo: LucasFonts. License: All Rights Reserved. _

Company catalogs, inside

This post was originally published at Fonts In Use