minimum einrichten (2017–)
Contributed by LucasFonts
_Lukas Horn. License: All Rights Reserved. _
A truck is parked in the street, showcasing minimums furniture and the typeface TheSans on its side
Founded in 1999, minimum einrichten is an interior design and planning firm with stores in Berlin. They claim to offer the finest furniture, home goods, and accessories. The company uses TheSans for its logo, magazine, and social media.
The word minimum is a classic in type design: a row of nearly identical strokes where spacing and rhythm quickly become visible. Calligraphers and type designers have long used it to practice consistency. The logo still carries that little exercise.
_Photo: LucasFonts. License: All Rights Reserved. _
Company catalogs
_Photo: LucasFonts. License: All Rights Reserved. _
Company catalogs, inside
This post was originally published at Fonts In Use
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