BEEUP

Contributed by Mark Butchko

_**Source:  beeupsnacks.com **License: All Rights Reserved. _

BEEUP is a brand of honey-powered fruit snacks that was launched in 2025. Co-founded by former professional footballer David Beckham, BEEUP hopes to disrupt the kids snack space by offering more naturally made gummy that harnesses honey’s “superfood power”.

The BEEUP logo features Central Type’s Dug set in all-caps and treated with a thin outline and a heavy drop shadow. Dug is also sporadically used for various headlines (“BEE LIKE BECKHAM”). The secondary type is all set in Termina by Fort Foundry.

_License: All Rights Reserved. _

_**Source:  beeupsnacks.com **License: All Rights Reserved. _

_**Source:  www.instagram.com **License: All Rights Reserved. _

_**Source:  beeupsnacks.com **License: All Rights Reserved. _

_**Source:  www.instagram.com **License: All Rights Reserved. _

_**Source:  www.instagram.com **License: All Rights Reserved. _

_**Source:  www.instagram.com **License: All Rights Reserved. _

_**Source:  www.instagram.com **License: All Rights Reserved. _

This post was originally published at Fonts In Use