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  "path": "/uses/75448/tarb",
  "publishedAt": "2026-03-04T08:17:59.000Z",
  "site": "https://fontsinuse.com",
  "tags": [
    "www.instagram.com",
    "TARB",
    "Nordvest",
    "Arno",
    "ABC Diatype",
    "Sandoll GothicNeo",
    "PingFang",
    "tarb.co.kr",
    "Fonts In Use"
  ],
  "textContent": "Contributed by kim hyunmo\n\n\n _**Source:  www.instagram.com **Hour Minute Seconds. License: All Rights Reserved. _\n\n\n\n\n\n\n\n\nWe developed the brand identity for TARB, a new hair care brand. Guided by the philosophy of “True And Raw Beauty,” this project explored how to translate nature’s pure, primal beauty into a refined and deliberate language.\n\nWith both the Korean and Japanese markets in mind, we sought an aesthetic closer to attitude than visual excess. The direction began with the texture of Eastern minimalism and the quiet discipline of Zen.\n\nWe stripped away unnecessary ornamentation and built the packaging with restrained colors and generous negative space. The logo, too, takes its cues from natural forms rather than artificial expression.\n\nTo ensure beauty in its raw state is conveyed without exaggeration, we carried the brand’s core values consistently across its visual language and overall spatial experience.\n\nThe logo is custom drawn. **Nordvest** is the brand’s primary typeface, used for headings. On the packaging designs, it’s paired with **Arno Italic**. The website additionally uses **ABC Diatype** (English), **Sandoll GothicNeo** (Korean), and **PingFang** (Japanese).\n\n\n\n\n_**Source:  www.instagram.com **Hour Minute Seconds. License: All Rights Reserved. _\n\n\n_**Source:  www.instagram.com **Hour Minute Seconds. License: All Rights Reserved. _\n\n\n_**Source:  www.instagram.com **Hour Minute Seconds. License: All Rights Reserved. _\n\n\n_**Source:  www.instagram.com **Hour Minute Seconds. License: All Rights Reserved. _\n\n\n_**Source:  www.instagram.com **Hour Minute Seconds. License: All Rights Reserved. _\n\n\n_**Source:  www.instagram.com **Hour Minute Seconds. License: All Rights Reserved. _\n\n\n_**Source:  tarb.co.kr **License: All Rights Reserved. _\n\n\n_**Source:  tarb.co.kr **License: All Rights Reserved. _\n\nThis post was originally published at Fonts In Use\n\n* * *",
  "title": "TARB"
}