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  "path": "/uses/75126/la-mallorquina",
  "publishedAt": "2026-03-02T08:50:30.000Z",
  "site": "https://fontsinuse.com",
  "tags": [
    "www.esiete.com",
    "La Mallorquina",
    "Neutraface",
    "Basic",
    "ESIETE",
    "Fonts In Use"
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  "textContent": "Contributed by ESIETE\n\n\n _**Source:  www.esiete.com **ESIETE. License: All Rights Reserved. _\n\n\n\n\nLa Mallorquina, a Barcelona-based home textiles company founded in 1947, initiated a rebranding to strengthen its leadership and connect with a younger audience. The project began with an in-depth review of the catalog, retail touchpoints, and communication dynamics to identify long-built brand assets and update elements that had become outdated.\n\nThe new identity balances heritage and contemporaneity: it revisits typographic cues from the brand’s early years. All typography is set in **Neutraface**. It is**** paired with Basic, a custom typeface inspired by garment-care icons and based on Neutraface (not shown in the images). ESIETE completed the system with a flexible visual language, designed to be applied consistently across packaging, retail, and campaigns, and to represent the diversity of collections season after season – reinforcing a perception of quality and trend-forward design.\n\n\n\n\n_**Source:  www.esiete.com **ESIETE. License: All Rights Reserved. _\n\n\n_**Source:  www.esiete.com **ESIETE. License: All Rights Reserved. _\n\n\n\nSpecimen of Basic, the custom typeface for La Mallorquina\n\n\n\n\n _**Source:  www.esiete.com **ESIETE. License: All Rights Reserved. _\n\n\n_**Source:  www.esiete.com **ESIETE. License: All Rights Reserved. _\n\n\n_**Source:  www.esiete.com **ESIETE. License: All Rights Reserved. _\n\n\n_**Source:  www.esiete.com **ESIETE. License: All Rights Reserved. _\n\nThis post was originally published at Fonts In Use\n\n* * *",
  "title": "La Mallorquina"
}