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  "path": "/uses/75521/feldheim-gotthelf-and-co-catalog",
  "publishedAt": "2026-02-22T18:59:00.000Z",
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    "Grotesque No. 4A (Sample unavailable)",
    "Feldheim, Gotthelf & Co.",
    "Facade",
    "Maltese Shaded",
    "**Condensed Sans Serifs Italic**",
    "Condensed & Elongated Sans Serifs",
    "Grotesque No. 4A",
    "Runic",
    "Extended",
    "DeVinne Ornamental",
    "De Vinne",
    "Concave",
    "Fonts In Use"
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  "textContent": "Contributed by Calvin Yoder\n\n\n _**Source:  archive.org **Caroline Simpson Library. License: All Rights Reserved. _\n\n\n\n\n\n\nGrotesque No. 4A (Sample unavailable)\n\n\n\n\n\n\n\nThe first page of a large 480-page catalog advertising goods offered by Feldheim, Gotthelf & Co., an Australian importer of “British, Continental and American Merchandise”. Founded in the 1850s, the company entered a period of growth starting with a new warehouse in 1892. This catalog, published around 1905, offers an extensive window into essentially the entire breadth of goods available to Australian households at the time. The company entered a period of decline a few years later due to partners retiring from business, and in 1924 began the process of shutting down the company which concluded in 1927.\n\nThe catalog is set in a smorgasbord of period typefaces. The shown page features **Facade** for the company’s name, followed by **Maltese Shaded** , **Condensed Sans Serifs Italic** (see Condensed & Elongated Sans Serifs), **Grotesque No. 4A** , and Reed’s **Runic Extended** (for “Sydney”). “On Sale” is in **DeVinne Ornamental** and the list of items in **De Vinne**. The caps used for the name and location shown integrated in the red border are from **Concave**. Some of the typefaces used for smaller text are yet unidentified.\n\n\n\nThis post was originally published at Fonts In Use\n\n* * *",
  "title": "Feldheim, Gotthelf & Co. catalog"
}