External Publication

Kimbara

Fonts In Use [Unofficial] February 10, 2026

Contributed by Hrvoje Živčić

Branding for Kimbara premium waygu, Japanese-style beef from Kimberly, Australia. The design is minimalist, mostly black and white, and relies on typography and calligraphy to make it distinctive. Two display typefaces are combined: Ergon for the main wordmark and Chap for titles and headlines.

From the words of Block, the branding studio behind the project:

The brand is built from contrast. Japanese bloodlines, raised in the wilds of the Kimberley. Refined craft, grounded in rugged country. Kimbara’s identity draws directly from this terrain – a mineral-rich palette inspired by the region’s iconic black rock formations. At its heart is the Wagyu itself, introduced through a bespoke logomark based on the Japanese character for ‘GYU’ (cow).

To bring this to life, master Japanese calligrapher Maki Shimano was commissioned. Her brushstrokes – elegant, angular and expressive – gave the mark both cultural resonance and visual power. Paired with a bold, modern wordmark, the final identity is a collision of heritage and place. It speaks fluent Wagyu, but with an unmistakable Australian accent.

The website was built by Start and additionally uses TT Commons for small text.

This post was originally published at Fonts In Use

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