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  "description": "If Claude Code is Amazon, Val Town is same-day shipping",
  "path": "/growbots",
  "publishedAt": "2026-05-27T00:00:00.000Z",
  "site": "at://did:plc:a2rdzfdxkjwerrfrpbwcipb2/site.standard.publication/3jd443afc2222",
  "textContent": "If Claude Code is Amazon, Val Town is same-day shipping.\nGrowbots, a lead generation agency for SMBs,\ncreates tools and apps with Claude Code and instantly deploys to Val Town using\nthe Val Town MCP server.\n\nWho/what: Growbots helps SMBs with outbound sales\n\nGrowbots is a lead generation agency for small- and\nmedium-sized businesses. They’ve served over 3,000 customers since their\nfounding just over a decade ago, helping customers generate over $500 million in\ntotal revenue. They save businesses time on customer prospecting and outreach,\nand Val Town saves them time building and deploying tools to run their\nbusiness.\n\nWe talked to Greg Pietruszynski, Growbots’ co-founder and CRO, and Jakub\nKalbarczyk, GTM Engineer, about how they’re using Val Town with Claude Code.\n\nProblem: codegen is frictionless, deployment is not\n\nThere’s a lot of talk lately about how code is cheap, but working software\nisn’t. Part of that is the bridge between codegen and deployment. Greg put it\neloquently:\n\n> 99% of non-technical users have no f\\\\\\ing idea how to deploy apps, and\n> it’s even f\\\\\\ing hard to register on GitHub now because you need to do\n> this captcha verification spending 10 minutes listening to strange animal\n> noises.\n\nSolution: deploy Claude’s code with Val Town’s MCP\n\nVal Town solved that deployment gotcha for Greg, who doesn’t write code and\nisn’t used to dealing with engineering infrastructure.\n\n> As I started digging more into Claude Code, I obviously ran into deployment\n> issues. Instead of fighting with GitHub, I now have a simple solution: I just\n> talk to Val Town using MCP. That’s the most reliable part of my process.\n\nSales vals\n\nFor example, Greg compressed his sales knowledge and experience into a val that\ningests meeting transcripts, updates their HubSpot CRM, and crafts a suggested\nfollow-up for his sales team.\n\n> I built a sales coach into it that suggests a follow-up. We could even send\n> those follow-ups directly from Slack with our Slackbot val. We’re minimizing\n> all of that manual CRM work.\n\n\n\n<small style=\"display: block; margin-top: -16px; margin-bottom: 32px; text-align: center; font-style: italic;\">The\nGrowbots val sending action items after a sales meeting</small>\n\nIn their Slack workspace, the Growbots team is joined by bots hosted on Val\nTown. The sales team can type  to run a val that\ngenerates a first draft of the outbound playbook for a sales pipeline, for\nexample.\n\nScraper vals\n\nJakub on the GTM engineering team talked about using Val Town with\nClay (see also: how we built an API for Clay).\nJakub told us about switching to Val Town from another vendor to host their\nCloudflare crawler, saving an order of magnitude in cost.\n\n> We use our Cloudflare scraper val for everything. It’s an easily accessible\n> endpoint that runs Cloudflare crawlers on Val Town, and it’s something like\n> 20x cheaper than our previous vendor. We import that val into other vals, or\n> use it with tools like Clay. Actually, Val Town was the first tool recommended\n> to me by Claude when I was looking for how to host “Claygent” workflows.\n\nTakeaway: Val Town lets you forget about deployment\n\nThere’s that old business advice to spend time on your core competency and\noutsource the rest. For Greg, that means letting Claude combobulate some code\nand deploying right to Val Town.\n\n> My goal is to test to what extent I can automate the whole company with Val\n> Town so that I can focus on building. As a CRO, the biggest advantage of Val\n> Town for me is that I’ve never even seen it. I do everything in Claude Code,\n> and then it just runs on Val Town.\n\nFor Jakub, he also likes the instant deployment from Claude Code, but also\nhaving the full flexibility of code.\n\n> We dropped every single no-code automation builder we were using before. I\n> just try to do everything with Val Town and Claude Code now. Those workflow\n> tools are more complicated than Val Town—you have to fight with the platform,\n> not the code itself. And it’s cheaper with Val Town.\n\nSo again, if Claude Code is Amazon, then GitHub + deploying somewhere with a\nbuild step would be like USPS. Sometimes it’s good to go with USPS—the Val Town\napplication itself is deployed to Render—but often you want the convenience of\nsame-day shipping (in our case, 100ms deployment).\n\nMetaphors aside, it’s quite productive to have an immediate feedback loop where\nthe code you or Claude write is instantly live at a URL, or in Slack, or\nwherever. Sign up for Val Town, or\nbook a demo with our founder\nSteve to learn how your team can enjoy frictionless deployment.",
  "title": "How Growbots uses Claude Code + Val Town MCP for frictionless deployment"
}