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Anthropic A Supply Chain Risk? Should Marketers Care?

Marketing Junto | News & Commentary About Digital Marketing March 11, 2026
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I try to not get political on Marketing Junto, and to be honest I'm not really getting political here either. The US administration, Friday, declared Anthropic, the makers of Claude AI, a supply chain risk. This designation is usually reserved for foreign companies that are associated with foreign "adversaries."

Now that this designation is set, many companies who deal with the federal government will have to stop using Claude and move to OpenAI's ChatGPT or Google's Gemini (or others models).

What does this mean for marketers not dealing with the federal government? To be honest nothing. They can keep using Claude. And honestly, they should. It's a better model.

I'm not even sure how long this embargo against Anthropic/Claude is going to be on the books. Regardless, if you're not working with the feds you're fine.

Why Bother Using AI At All?

Artificial Intelligence is here to stay. It comes down to how you choose to use it. Marketers should be aware of what these systems can do and how they can augment their work. They shouldn't, for any reason, just use them carte blanch.

AI is a good for brainstorming and getting your initial ideas out of your head. But that's where it should stop. Once you get the brainstorming done, it's time to be a human. Marketers need to realize this an keep things human.

Granted some of the tools are really helpful. The image generation capabilities are great for one off blog post graphics, in my opinion. But not for overall website photographs and materials.

Again it's how you use and don't use these tools that matters.

What do you think? Post your comments below or shoot me a email!


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OpenAI and Google employees rush to Anthropic’s defense in DOD lawsuit | TechCrunchMore than 30 OpenAI and Google DeepMind employees signed onto a statement supporting Anthropic’s lawsuit against the Defense Department after the agency labeled the AI firm a supply-chain risk, according to court filings.TechCrunchRebecca Bellan

Good on them.

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Another reason to not use Proton Mail. So secure... right!!!! 🤨

Inside the backlash to the AI war machineA protest at OpenAI headquarters suggests the backlash to military AI is growing — even if its politics are still half-formed. PLUS: The Pentagon declares Anthropic a supply chain riskPlatformerElla Markianos

Great coverage of the protests at OpenAI's HQ.

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This report is worth downloading if you're in the podcast arena or getting into it.

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As they should. Pretty much, don't wear the AI smart glasses if you want any sort of privacy and don't want Meta recording/keeping EVERYTHING.

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Regardless of what you think about kids and social media, more and more countries are moving to ban social media for kids under certain ages.

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Talk about a shortage. Thanks to AI, RAM is hard to find and when you find it you'll need a freaking mortgage (okay that's hyperbole, but still it's pricey).

Meta to let rival AI chatbots on WhatsApp in EUThe company was pressured into this concession by the EU Commission and is allowing competitors access in an effort to prevent regulatory proceedings.Social Media TodayAndrew Hutchinson

Probably because they have to. It's not altruistic at all and it's only in the European Union.

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Not surprised by this. This is right in Google's playbook. It's definitely something to be aware of, that's for sure.

DeepRare outperforms doctors in a rare disease diagnosis studyDeepRare AI system outperforms doctors at diagnosing rare diseases with 64.4% accuracy on first attempt. Find more about the study.The Next WebAna-Maria Stanciuc

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Web Finds

How to Avoid Getting Locked Out of Your Google AccountMake a recovery plan now to avoid losing access to your account in the future.WIREDDavid Nield

Good tips all around.

Another h/t to my buddy Brian Griffiths for sharing this on Slack.Dot Com PressPublishing for the internet age.

The history of the domain. An interesting article and history.

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That's It For This Week! Keep Rocking It!

-Seth


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