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  "description": "A recent study by Triton Digital says 80% of those surveyed consume podcasts both in audio and video. But only 7% only consume the video.",
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  "publishedAt": "2026-02-25T14:18:04.000Z",
  "site": "https://marketingjunto.com",
  "tags": [
    "Triton Digital's Podcast Report 2025",
    "Marketing Podcast Network",
    "Fediverse/Open Web-connected forum for podcasting",
    "Let's chat and see if I can help you!",
    "https://entrepreneursenigma.com/allenhalas",
    "Looking for guests? Want to be on podcasts? Check out Podmatch!",
    "Wait For It: Podcasting is bigger than ever - Share Your GeniusWait for it is an annual podcast / love letter presented by Share Your Genius. Learn why podcast growth is only getting started.Share Your GeniusAdam Sockel",
    "Is AI killing technology?It sure feels that way. Here are all the ways the generative AI boom is suffocating everything.ComputerworldMike Elgan",
    "PayPal discloses data breach that exposed user info for 6 monthsPayPal is notifying customers of a data breach after a software error in a loan application exposed their sensitive personal information, including Social Security numbers, for nearly 6 months last year.BleepingComputerSergiu Gatlan",
    "Microsoft deletes blog telling users to train AI on pirated Harry Potter booksThe now-deleted Harry Potter dataset was “mistakenly” marked public domain.Ars TechnicaAshley Belanger",
    "Reimagining Fediverse AdvocacyTackling the biggest problem of network effects: bringing people here.deadsuperheroSean Tilley",
    "The OpenAI mafia: 18 startups founded by alumni | TechCrunchThe OpenAI mafia: 15 of the most notable startups founded by alumniTechCrunchCharles Rollet, Dominic-Madori Davis",
    "Mastodon is testing easier ways to get you started in the fediverseSimplifying Mastodon sign-ups.The VergeStevie Bonifield",
    "How to quit algorithmsSocial algorithms are expertly updated and optimized every day to draw you in, literally take your time, and consume more of your attention. So the “news,” current events and viral videos it…Mike Elgan",
    "Mastodon is for the peopleHow we’re thinking about supporting the communities that rely on Mastodon every day.Mastodon Blog",
    "Meta Director of AI Safety Allows AI Agent to Accidentally Delete Her InboxMeta Superintelligence Labs’ director of alignment called it a “rookie mistake.”404 MediaEmanuel Maiberg",
    "(@emilyforlini.bsky.social)",
    "2026-02-15T15:27:57.328Z",
    "Advertising, Brand Recall, and Celebrities cartoon - Marketoonist | Tom FishburneSuper Bowl ads have always juggled story power and star power. But the overall swing toward celebrities has been an ongoing trend. In 2010, just 31% of Super Bowl ads included a famous face. Last year, a whopping 68% of Super Bowl ads featured celebrities and 51% featured multiple celebrities, according to iSpot.tv and EMARKETER.Marketoonist | Tom Fishburne - Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.tomfishburne",
    "FR#153 – What does a Discord replacement look like?With Discord announcing age verification globally, people are searching for alternatives. But a Discord alternative on the open social web might just look structurally quite different.connectedplaces.onlineLaurens Hof",
    "Mastodon, a decentralized alternative to X, plans to target creators with new features | TechCrunchMastodon is looking to grow its open source, decentralized social network with new features aimed at creators.TechCrunchSarah Perez",
    "Netflix Threatens ByteDance With ‘Immediate Litigation’ Over Seedance 2.0 AI ClipsNetflix sent a cease-and-desist letter to ByteDance Tuesday, threatening immediate litigation over the Seedance 2.0 AI video generator.VarietyGene Maddaus",
    "Podcast ad skipping isn’t nearly as bad as I worried — Bumper | podcast data + growthI recently met with a group of podcast ad buyers and sellers to talk about podcasts, advertising, and audience verification. “Show of hands,” I prompted, “Who skips podcast ads?” Everybody in the room raised their hands. I wasn’t surprised. Podcast ad avoidance is a well-documBumperDan Misener",
    "Stop Rebuilding WordPress Block Patterns From Scratch — Use Block Zapper | Tom FinleyStop rebuilding WordPress block patterns from scratch. Block Zapper clears custom attributes selectively — so patterns actually work as starting points.Tom FinleyTom Finley",
    "The Podcast Time Audit: Where Your Hours Actually GoMost podcasters underestimate how long each episode takes. Run this one-week time audit to find your real bottlenecks, set realistic timelines, and reclaim hours every week.PodcasterPlusNathan Wrigley",
    "Post by @capitainesam@mastodon.social View on Mastodon",
    "Follow the CryptoFollow the cryptocurrency industry’s influence on 2026 elections in the United States.Follow the CryptoMolly White",
    "TrueFans | TrueFans podcast hosting takes another step forwardThe waitlist is openTrueFans",
    "_pay-what-you-want subscription_"
  ],
  "textContent": "I will say this until I'm blue in the face. Podcasts are **NOT** video first.\n\n**PERIOD.**\n\nThe Triton Digital's Podcast Report 2025 says that most watch and listen. I can see that. If there is a video component to the show I tend to watch some of the show and listen to other parts or some shows I'll watch and others I'll listen.\n\nBut this means that a podcast needs to be accessible off YouTube for it to be a podcast.\n\nA podcast must be available over RSS. If it's just a video on YouTube?\n\nNOT A PODCAST!\n\nWith this out of the way, the report highlights some other cool details:\n\n> ● **Audio remains the primary mode of podcast consumption,** even as video continues to grow. The data challenges the assumption that podcasting is becoming video-first, instead revealing a more nuanced, genre-driven reality. Triton’s data found that nearly 13% of consumers 18+ listen to podcasts exclusively via audio – that’s compared to 7% watch-only and 80% who both listen and watch.\n\nand\n\n> ● **New podcast listeners are gravitating toward niche genres and demonstrating strong purchase intent,** indexing significantly higher for actions such as switching wireless providers (22% more likely), online shopping (49% more likely), and quick-service restaurant (QSR) visits (69% more likely), creating expanding opportunities for advertisers.\n\nand, one more\n\n> ● **Podcast reach continues to expand across demographics,** with listeners significantly over-indexing among 18-34-year-olds, college graduates, high-income households, and diverse audiences – reinforcing podcasting’s value as a premium environment for brands.\n\nThe latter quote points out something else. Podcasts are a great place to advertise. Hear that marketers? And many new podcasts listeners are looking in niches, so just advertising on the big shows is missing some great opportunities.\n\nFor example, two of my podcasts Entrepreneur's Enigma and Digital Marketing Dive are both part of the Marketing Podcast Network. This is a network of more than 70+ marketing-related or adjacent shows that are prime for companies who want to get in front of marketers. (Hit me up for details 😉)\n\nIs MPN a huge network? No, not by any stretch, but it is targeted. And guess what, most of our listeners listen to the shows, because most of the shows are audio-only, though others have video have video too. (Entrepreneur's Enigma is one of those that does both)\n\n**What do you think? Post your thoughts in the comments below!**\n\n💲\n\nWant To Sponsor The Newsletter? Reach 1,300+ subscribers weekly who are in the marketing industry. Hit reply to this email and let's have a chat!\n\n* * *\n\n## 🎙️New Podcasting Forum!🎙️\n\nI recently launched a Fediverse/Open Web-connected forum for podcasting and podcast related topics. Check it out! 👇\n\n\n\n* * *\n\n## 🎙️Podcast Coaching 🎙️\n\nI've been podcasting since 2010. During those 15+ years I've learned a thing or two about the ins and outs of the industry and approaching it the right way. Both as a guest and as a host.\n\nI offer podcast coaching as a service to share the knowledge that I've accumulated over the decade-plus in the industry.\n\nIntrigued? Let's chat and see if I can help you!\n\n* * *\n\n## The Latest From The Entrepreneur's Enigma Podcast\n\nhttps://entrepreneursenigma.com/allenhalas\n\n* * *\n\n### Sponsor\n\n\n\nLooking for guests? Want to be on podcasts? Check out Podmatch! I use it for both getting on podcasts and finding quality guests. It's well worth it and affordable too!\n\n* * *\n\n## Web Jawn\n\nWait For It: Podcasting is bigger than ever - Share Your GeniusWait for it is an annual podcast / love letter presented by Share Your Genius. Learn why podcast growth is only getting started.Share Your GeniusAdam Sockel\n\nGreat post with great information about podcasting. And yes, I agree with Adam, podcasts are booming in popularity. _(*Disclosure SYG is a client)_\n\n Is AI killing technology?It sure feels that way. Here are all the ways the generative AI boom is suffocating everything.ComputerworldMike Elgan\n\nI agree with Mike on this one. AI is suffocating at times.\n\nPayPal discloses data breach that exposed user info for 6 monthsPayPal is notifying customers of a data breach after a software error in a loan application exposed their sensitive personal information, including Social Security numbers, for nearly 6 months last year.BleepingComputerSergiu Gatlan\n\nThis is not good. 6 Months!!!! Geezus\n\nMicrosoft deletes blog telling users to train AI on pirated Harry Potter booksThe now-deleted Harry Potter dataset was “mistakenly” marked public domain.Ars TechnicaAshley Belanger\n\nMicrosoft got caught. Not a good look!\n\nReimagining Fediverse AdvocacyTackling the biggest problem of network effects: bringing people here.deadsuperheroSean Tilley\n\nSean Tilley has been covering the Open Web for a while now. This is a must read.\n\nThe OpenAI mafia: 18 startups founded by alumni | TechCrunchThe OpenAI mafia: 15 of the most notable startups founded by alumniTechCrunchCharles Rollet, Dominic-Madori Davis\n\nThis is how it works. One big success begets others. I mean, I use success loosely. 😁😝\n\nMastodon is testing easier ways to get you started in the fediverseSimplifying Mastodon sign-ups.The VergeStevie Bonifield\n\nThis is going to be great for uptick user account creation for the Open/Federated Web!\n\nHow to quit algorithmsSocial algorithms are expertly updated and optimized every day to draw you in, literally take your time, and consume more of your attention. So the “news,” current events and viral videos it…Mike Elgan\n\nFull agreement with Mike on this one! It's tough but can be done. RSS is a key component.\n\nMastodon is for the peopleHow we’re thinking about supporting the communities that rely on Mastodon every day.Mastodon Blog\n\nThis is a good post from the Mastodon's team about how they're improving the network as a whole.\n\nMeta Director of AI Safety Allows AI Agent to Accidentally Delete Her InboxMeta Superintelligence Labs’ director of alignment called it a “rookie mistake.”404 MediaEmanuel Maiberg\n\nD'oh! That sucks! 🤪😝\n\n> Yikes this ChatGPT ad is huge!! First one I’ve seen. How has Sam Altman spent the last year talking about how they would blend in and then this is the final product?\n>\n> —  (@emilyforlini.bsky.social) 2026-02-15T15:27:57.328Z\n\nAdvertising, Brand Recall, and Celebrities cartoon - Marketoonist | Tom FishburneSuper Bowl ads have always juggled story power and star power. But the overall swing toward celebrities has been an ongoing trend. In 2010, just 31% of Super Bowl ads included a famous face. Last year, a whopping 68% of Super Bowl ads featured celebrities and 51% featured multiple celebrities, according to iSpot.tv and EMARKETER.Marketoonist | Tom Fishburne - Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.tomfishburne\n\nMost ads are memorable but not always for the brands they represent. It's always been this way, IMO.\n\nFR#153 – What does a Discord replacement look like?With Discord announcing age verification globally, people are searching for alternatives. But a Discord alternative on the open social web might just look structurally quite different.connectedplaces.onlineLaurens Hof\n\nI'd love to have a popular Discord alternative.\n\nMastodon, a decentralized alternative to X, plans to target creators with new features | TechCrunchMastodon is looking to grow its open source, decentralized social network with new features aimed at creators.TechCrunchSarah Perez\n\nMastodon is really making news with their on-boarding process being easier.\n\nNetflix Threatens ByteDance With ‘Immediate Litigation’ Over Seedance 2.0 AI ClipsNetflix sent a cease-and-desist letter to ByteDance Tuesday, threatening immediate litigation over the Seedance 2.0 AI video generator.VarietyGene Maddaus\n\nThat was quick!\n\nPodcast ad skipping isn’t nearly as bad as I worried — Bumper | podcast data + growthI recently met with a group of podcast ad buyers and sellers to talk about podcasts, advertising, and audience verification. “Show of hands,” I prompted, “Who skips podcast ads?” Everybody in the room raised their hands. I wasn’t surprised. Podcast ad avoidance is a well-documBumperDan Misener\n\nI agree with Dan, most people will listen to the advertising as long as it's not over done.\n\n* * *\n\n## Web Find\n\nh/t Brian Griffiths for the share on Slack!Stop Rebuilding WordPress Block Patterns From Scratch — Use Block Zapper | Tom FinleyStop rebuilding WordPress block patterns from scratch. Block Zapper clears custom attributes selectively — so patterns actually work as starting points.Tom FinleyTom Finley\n\nA cool new plugin that will save people so much time with building their WordPress sites.\n\nThe Podcast Time Audit: Where Your Hours Actually GoMost podcasters underestimate how long each episode takes. Run this one-week time audit to find your real bottlenecks, set realistic timelines, and reclaim hours every week.PodcasterPlusNathan Wrigley\n\n>  Post by @capitainesam@mastodon.social View on Mastodon \n\nFollow the CryptoFollow the cryptocurrency industry’s influence on 2026 elections in the United States.Follow the CryptoMolly White\n\nThis is a website to keep an eye on. Molly White does great reporting.\n\nTrueFans | TrueFans podcast hosting takes another step forwardThe waitlist is openTrueFans\n\nNeat concept for hosting podcasts.\n\n* * *\n\nThat's It For This Week! Keep Rocking It!\n\n-Seth\n\n* * *\n\n _Thanks for reading! If you're liking the newsletter and the content that I curate, please consider signing up for a_ _pay-what-you-want subscription_ _to help me continue to write this weekly newsletter._",
  "title": "Podcasting Isn't Video-First",
  "updatedAt": "2026-02-25T14:18:04.000Z"
}