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  "path": "/article/entertainment/events/sxsw/austin-sxsw-crowds-anticipated-revamped-layout/269-bb29255f-b433-49fc-b500-6e6b00d83b84",
  "publishedAt": "2026-03-11T23:59:11.000Z",
  "site": "https://www.kvue.com",
  "tags": [
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  "textContent": "For the first time in years, the Austin Convention Center will not serve as the central hub. Instead, the festival is introducing three new “clubhouses” downtown.",
  "title": "Austin braces for crowds as SXSW kicks off with revamped layout"
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