Fat-tire explorer aims to be the last ebike you'll ever need
New Atlas: Technology-Innovation-Outdoor News [Unofficial]
June 29, 2026
One of the bestselling ebike brands in the US, Lectric, launched a separate premium brand earlier this month called Monarc. We are already seeing the fruits of that labor with the Marker, its debut ebike built around the idea of replacing car trips entirely instead of supplementing them, for certain scenarios like solo commuting, grocery shopping, or taking your kid to daycare in dry, clear weather.
Continue Reading
Category: Bicycles, Transport
Tags: ebikes, Pedal-assisted, Adventure Bikes, Off-road
Discussion in the ATmosphere