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  "path": "/longreads/unretirement-seniors-not-retiring",
  "publishedAt": "2026-05-28T10:00:50.000Z",
  "site": "https://nationalpost.com",
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  "textContent": "Freedom 55 was an idea for an insurance and financial services company, not the kind of business known for snappy, memorable advertising campaigns. But introduced in 1984 for London Life, the slogan soon became as popular as Nike’s “Just Do It\", Rice Krispies’ “Snap, Crackle, Pop” and Wendy’s “Where’s the beef?” Read More",
  "title": "The Unretirement: The greyforce isn’t leaving the workforce and it’s not about money",
  "updatedAt": "2026-05-27T21:22:57.000Z"
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