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  "path": "/index.php?topic=312199.msg761962#msg761962",
  "publishedAt": "2026-06-12T17:04:46.000Z",
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  "textContent": "_Xbox strategy chief Matthew Ball says in-game advertising could become a key tool to offset rising development costs and ease pressure on hardware, software, and microtransaction prices. Drawing comparisons to ad-supported streaming tiers, B..._",
  "title": "Xbox's Strategy Chief is painting in-game ads as the next big move in games"
}