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  "path": "/news/philadelphia-museum-of-art-drops-rebrand-1234743315/",
  "publishedAt": "2026-02-05T19:19:42.000Z",
  "site": "https://www.artforum.com",
  "tags": [
    "News",
    "Philadelphia Art Museum",
    "Philadelphia Museum of Art",
    "Sasha Suda"
  ],
  "textContent": "Four months after announcing its rebranding as the Philadelphia Art Museum, the Philadelphia Museum of Art is reverting to its old name, effective immediately. The institution will retain the griffin logo and brand identity that accompanied the October renaming. The museum in a press release said that its board had voted unanimously to drop the […]",
  "title": "Philadelphia Museum of Art Drops Philadelphia Art Museum Rebrand"
}