New Star Wars Viewing Data Shows a Deep Generational Divide
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May 4, 2026
Nielsen has released new viewership data to mark Star Wars Day, aka May 4th, and the numbers are pretty fascinating for anyone curious about how well the franchise is doing in the streaming landscape. Largely based on 2025 data, it reveals that in the U.S. alone, viewers watched a staggering 33 billion minutes of Star […]
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