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  "path": "/fashion/celebrity-brands-fashion-beauty-2026",
  "publishedAt": "2026-05-06T18:31:45.000Z",
  "site": "https://www.nylon.com",
  "tags": [
    "fashion",
    "skin care",
    "makeup",
    "clothing",
    "celebrity",
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  "textContent": "Celebrities like Kylie Jenner and Hailey Bieber are making sure their brands last without them by focusing on great product, versus just attaching their names.",
  "title": "Have We Reached Peak Celebrity Brand?"
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