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  "path": "/gaming-industry/say-hello-to-ea-advertising-which-will-let-your-favourite-brands-integrate-ads-to-enhance-your-experience/",
  "publishedAt": "2026-06-15T14:33:00.000Z",
  "site": "https://www.pcgamer.com",
  "tags": [
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  "textContent": "\"In these interactive gameplay environments, brands become part of the game itself.\"",
  "title": "Say hello to EA Advertising, which will let your favourite brands 'integrate' ads to 'enhance' your experience"
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