{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreifkarozaete3rvhx7vduixbclozm3rr2ma4xlw2f6avmx46nfdg5a",
    "uri": "at://did:plc:75q7xcyxs7uxlsei5uk5fc4i/app.bsky.feed.post/3mnzrhr5jn5v2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreibdvnxcbb47hlni7rpin7jw2nqzruvd7btvzbj4jix5b6ozbhkmya"
    },
    "mimeType": "image/jpeg",
    "size": 46198
  },
  "path": "/gaming-industry/xboxs-new-chief-strategy-officer-is-still-a-big-believer-in-in-game-ads/",
  "publishedAt": "2026-06-11T16:02:00.000Z",
  "site": "https://www.pcgamer.com",
  "tags": [
    "Gaming Industry"
  ],
  "textContent": "Matthew Ball predicted a rise in ad-supported gaming before joining Xbox, and he still thinks it's a good idea.",
  "title": "Xbox's new chief strategy officer is still a big believer in in-game ads"
}