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  "path": "/gaming-industry/take-two-boss-says-hes-not-interested-in-putting-ads-into-premium-games-it-would-seem-unfair/",
  "publishedAt": "2026-03-18T17:47:44.000Z",
  "site": "https://www.pcgamer.com",
  "tags": [
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  "textContent": "Industry analyst Matthew Bell predicted a rise in in-game advertising last month as publishers pursue new revenue streams, but Strauss Zelnick doesn't see it happening.",
  "title": "Take-Two boss says he's not interested in putting ads into premium games: 'It would seem unfair'",
  "updatedAt": "2026-03-18T17:47:46.000Z"
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