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  "path": "/news/business/166592-russia-fashion-brands-crisis-customer-support/",
  "publishedAt": "2026-04-30T14:25:00.000Z",
  "site": "https://english.pravda.ru",
  "tags": [
    "Business"
  ],
  "textContent": "Russian clothing and jewelry brands have started appealing directly to customers for support, organizing large-scale sales and warning about possible closures, according to Kommersant.\nViktoria Moldavskaya, founder of the jewelry brand Viva La Vika, asked her followers to purchase items from her store. She offered a 30 percent discount to those who respond to the appeal.\nGate31 (women's clothing brand) resorted to a similar approach and promised to maintain discount opportunities for engaging customers.",
  "title": "Russian Fashion Brands Resort to 'Tearful Marketing' Amid Falling Sales"
}