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  "path": "/society/165982-maria-sharapova-sugarpova/",
  "publishedAt": "2026-02-27T11:07:00.000Z",
  "site": "https://english.pravda.ru",
  "tags": [
    "Society"
  ],
  "textContent": "Maria Sharapova spent nearly ten years building Sugarpova, a confectionery company that became one of the most recognizable athlete-backed consumer brands of the 2010s. The project began as a playful experiment but quickly evolved into a serious international business, with products sold in premium retail chains across multiple continents.\nAn Athlete Seeking Independence\n\nBy the time Sugarpova was founded, Sharapova had already become not only a tennis champion but also a commercial powerhouse. Major endorsement contracts had turned her into one of the highest-earning athletes in the world. Yet financial success did not eliminate a persistent frustration common among celebrity endorsers — limited control.\nIn 2011, Sugarpova LLC was officially registered in Florida. Sharapova became the sole owner, while her mother, Elena Sharapova, assumed a managerial role. The brand's name reflected both simplicity and marketing intuition: a fusion of \"sugar” and the athlete's surname.",
  "title": "Maria Sharapova’s Sugarpova: A Candy Empire That Vanished Without a Trace"
}