Wearing Too Many Hats (and Writing Anyway)

Jason G. Butterfield May 10, 2026
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The Long Tail of Pejorative

Pejorative: Echoes of a Nation is out in the world. It still feels surreal when I stop long enough to notice. This month alone, ten copies found new homes. That’s not a bestseller headline, but it’s real. Ten readers. Ten quiet votes of confidence.

For an indie author, that matters.

The hard truth is that the work doesn’t end when the book is released. In many ways, the release is just the starting gun for the administrative work. Marketing isn’t a switch you flip; it’s a slow, ongoing grind of showing up. It’s saying, “This exists,” over and over again, hoping it finds the right people.

And then there are the reviews. You try not to fixate on them, but you do. You refresh the page. You wait. You remind yourself that silence isn’t rejection. It’s a vulnerable phase that people don’t discuss enough: the book is no longer yours. It belongs to the readers now, to interpret or ignore as they see fit. I can’t control that. I can only keep pointing to it.

The Indie Reality: Many Hats, One Head

There is a persistent myth that the hardest part of writing is inspiration. That might have been true once. It isn’t anymore.

Being an indie author means being a writer, editor, marketer, scheduler, copywriter, data analyst, and graphic design critic, all while maintaining the day job that keeps the lights on.

My weeks are full. Some obligations are predictable; others are emergencies. Some require early mornings, others cost me my weekends. I don’t talk about the logistics much publicly, but they dictate my writing life. Practically, this means writing has to be deliberate. I don’t wait for the muse. I write in the gaps. I’ve learned to accept progress that looks small from the outside but feels like a victory from the inside.

There is no montage for spreadsheet updates. There is no applause for rewriting a blurb for the fifth time, or sixth, or seventh. But this is the work. Quiet. Persistent. Often invisible.

The Push and the Pull Right now, I’m managing the tension between the book that needs selling and the book that needs writing. Pejorative deserves attention. It’s a book built on slow burn and word of mouth. Stopping the marketing now feels like quitting a marathon at the 20th Km. But then there is Simulacrum.

Simulacrum: Where I Am Now

Simulacrum is currently with beta readers. Sending it off felt like dropping a heavy pack after a long ruck. The book is tighter now. Sharper.

At its core, it’s a psychological sci-fi novel about identity, grief, and consent in a world where memory is mediated. It follows a man navigating a reality that keeps slipping, forcing him to question what is authentic and what has been curated. It’s not a loud book. It doesn’t rush to explain itself. The technology is there to pressure the characters, not to dazzle the reader.

The plan is a release toward the end of February 2026. Beta feedback will shape the final revisions, and cover art is already in motion. Now, it’s just about refinement. The question I keep circling is when to start the hype machine. Push too early, and people lose interest. Push too late, and nobody knows it’s coming. There’s no clean answer, just judgment calls. I put a stake in the ground and a call out in Pejorative.

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