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  "description": "A manifesto. A dogma.",
  "path": "/blog/two-weeks-against-pretty-pictures/",
  "publishedAt": "2026-04-20T09:12:42.000Z",
  "site": "https://www.sivertalmvik.no",
  "tags": [
    "dogma",
    "manifesto",
    "NikkorZ28MmF28SE",
    "NikonZf",
    "noMorePrettyPictures"
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  "textContent": "I, Sivert Almvik, declare that in the period from 20/04/2026 to 04/05/2026, I am suspending my own taste.\n\nI declare that the pretty is my opponent. Not the technical, not the composed, not the planned. These are merely symptoms. The pretty is the disease. The pretty is the image that asks to be liked. The pretty is the image I dare to show. The pretty is the image I know works.\n\nFor two weeks, I shall create images I do not want to show anyone.\n\nI commit myself to the following:\n\n  * I shall photograph at least five days a week, at least one hour per session.\n  * I shall use a Nikon Zf with a 28 mm lens. No other cameras, no other focal lengths.\n  * I shall not look at the rear screen during a session.\n  * I shall not delete any images before the period is over.\n  * I shall walk routes I haven’t walked before, or walk familiar routes at times I don’t usually walk them.\n  * I shall go closer than I am comfortable with.\n  * I shall not take the picture I know will be good.\n  * I shall accept incorrect exposure, incorrect focus, and incorrect framing as results equal to those intended.\n\n\n\nWhen the period is over, I commit myself to the following:\n\n  * The blog post shall contain at least 30 images from the period.\n  * The blog post shall contain at least one unedited contact sheet from one session – 36 consecutive images, in the order they were taken.\n  * I shall publish the blog post regardless of the result, no later than 15/05/2026.\n\n\n\nI swear not to call this an experiment if it fails. It is a project. Projects can be bad, and still stand.\n\nOslo, 20/04/2026\nSivert Almvik",
  "title": "Two weeks of not taking pretty pictures",
  "updatedAt": "2026-04-20T09:31:51.000Z"
}