Big Beer Has Lost Its Marketing Mojo. Just Look at These World Cup Ads

In early 2007, with the American beer industry all a-froth with the yet-to-crest light lager boom, the world’s biggest brewer decided to launch a streaming television channel. Even for mighty Anheuser-Busch — which was near the zenith of its own cultural and corporate power in advance of InBev’s hostile takeover in late 2008 — the project, Bud.TV, was an audacious gamble that verged on “creative hubris,” as The New York Times put it at the time. The article Big Beer Has Lost Its Marketing Mojo. Just Look at These World Cup Ads appeared first on VinePair.