10 Lesser-Known Producers You Should Try if You Love Bourbon

There are two ways to view the bourbon market in 2026. The first way is through the current lens of doom and gloom, lamenting the slowdown in bourbon sales and complaining about how Gen Z doesn’t drink as much as previous generations, even though data suggests this hot take looks increasingly like a load of fertilizer. The other (more positive) way is to take a longer view of the way the category has grown since the dawn of the 21st century. Bourbon’s glow-up makes it almost hard to fathom a time when the category was on the outs. The article 10 Lesser-Known Producers You Should Try if You Love Bourbon appeared first on VinePair.