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  "path": "/articles/slow-memorial-day-beer-sales-suggest-slow-summer/",
  "publishedAt": "2026-06-05T04:01:58.000Z",
  "site": "https://vinepair.com",
  "tags": [
    "Reading About Drinking",
    "beer business",
    "beer industry",
    "craft beer",
    "Hop Take",
    "nhb",
    "report",
    "Sluggish Memorial Day Sales Signal Summer Blues for Sweating Beer Business",
    "VinePair"
  ],
  "textContent": "Generations are more or less made up. They’re a social construct, much like “time” and “the rule of law.” That doesn’t mean cultural norms aren’t shifting, and it certainly hasn’t stopped the beverage-alcohol industry from collectively freaking the hell out about it. But from Zoomer to Boomer and beyond, this generation stuff is kinda squishy. Seasons, on the other hand, are pretty real. In the United States, winter tends to be cold and summer tends to be hot, unless you are experiencing El Niño, or worse, San Francisco.\n\nThe article Sluggish Memorial Day Sales Signal Summer Blues for Sweating Beer Business appeared first on VinePair.",
  "title": "Sluggish Memorial Day Sales Signal Summer Blues for Sweating Beer Business"
}