The VinePair Podcast: Mezcal’s Continued Search for Mainstream Success

In recent years, tequila sales have exploded in the U.S., but mezcal has lagged behind and the spirit still hasn’t yet caught its stride. Yes, mezcal continues to charm bartenders and aficionados, but the popularity of tequila raises the question of whether or not the “other” agave-based spirit will ever enjoy the same limelight. Scaling mezcal has its limitations. Producers rely on wild agave varieties — an ingredient that’s difficult to scale to larger yields. The spirit’s typical flavors can also be polarizing, curtailing its potential for mainstream popularity. The article The VinePair Podcast: Mezcal’s Continued Search for Mainstream Success appeared first on VinePair.