To Justify a $20 Cocktail, Bartenders Are Telling Stories With Their Drinks
Home [Unofficial]
May 25, 2026
A $20 cocktail can feel like a gamble: The menu offers just a short list of ingredients and the promise of polished presentation with no real guarantee the drink will taste great. Add on the influx of stunt ingredients and trends like savory cocktails and you’re left with a cocktail menu that reads more like poetry than a description of drinks. But sometimes, a $20 cocktail nails it. At many of today’s most ambitious bars, these drinks are the result of weeks — or often months — of testing, tweaking, and obsessive development.
The article To Justify a $20 Cocktail, Bartenders Are Telling Stories With Their Drinks appeared first on VinePair.
Discussion in the ATmosphere